Taste of Tradition is a focused specialist of the wine industry and has successfully propelled many of the world’s leading wine labels to high repute in Singapore. Our comprehensive approach to brand marketing ensures that each label undergoes comprehensive research, strategic marketing planning and careful evaluation, backed by our dedicated team before it is introduced to the market. Our subsidiary, Cellar Solution, sets the industry standard, with its stringent measures to provide wines direct from the winery to the clients at 12° Centigrade. From the refrigerated shipping to the transportation and cellaring and delivery services locally, Cellar Solution guarantees clients receive their wines at the optimal storage temperature of 12°Centigrade. Taste of Tradition currently exclusively represents over 75 of the world’s most exciting wine brands together with, Spiegelau, an award winning German glass manufacturer and the standard in fine dining restaurants. We import, stock and distribute to supermarkets and departmental stores, with innovative marketing; through our subsidiaries, Taste Fine Wine Merchant and Vermilion Wine and Spirits, we distribute to the on-premise (restaurants, bars and clubs) and specialised wine stores. We pride ourselves on service quality, attention to detail and customer care. Through our retail space - Booze Wine Shop, we have direct access to the consumer market with clear and focused offerings. Booze Wine Shop stocks a wide range of over a thousand wines and accessories fully furnished at 12°Celsius. Our retail staff are trained to offer their expertise to customers on the wines and provide recommendations for any occasion!
		The tenet of the group is simple, "in wines we trust."